Making Scores and Opinions higher for customers and builders

Posted by Tom Grinsted, Scott Lin, and Tat Yang Koh, Product Managers at Google Play

Scores and evaluations are essential. They supply useful quantitative and qualitative suggestions in your customers’ reported expertise of your app or sport, and the broader service that you just provide. That’s why they’re one of many alerts folks use when deciding what to obtain on Google Play.

We’ve heard from each Play Retailer customers and builders that scores and evaluations may very well be extra useful. That is very true when scores from one space unfairly impression one other — like when a bug that solely impacted a single nation negatively impacts the app’s score in every single place; or when optimistic enhancements in a pill expertise are missed due to the variety of customers on telephones. So we’re beginning a multi-quarter program of enhancements to make scores extra customized and indicative of the expertise every particular person person can count on, and to make them simpler to navigate and use for builders:

  • From November 2021, customers on telephones will begin to see scores particular to their registered nation
  • Early in 2022 customers on different form-factors resembling tablets, Chromebooks, and wearables will begin to see scores particular to the machine that they’re on

We perceive that many builders carefully monitor the scores that their potential customers see, so we’re ensuring you’ve loads of discover about these upcoming adjustments. We’ve additionally made enhancements to Play Console that will help you perceive your scores and evaluations – particularly throughout form-factors.

Modifications to Google Play Console

Gadget sort insights

Increasing your assist for various machine varieties is likely one of the most essential and impactful adjustments you can also make to your person interfaces. Including tablet-optimized layouts or higher mouse and keyboard assist for Chrome OS may end up in a step-change within the high quality of your customers’ expertise, which in flip influences their scores and evaluations.

New Device type ratings insights are available in Play Console 
ratings overview and breakdown pages

New Gadget sort scores insights can be found in Play Console
scores overview and breakdown pages

To make it simpler to identify alternatives throughout varied machine varieties and monitor the impression of enhanced experiences, we’ve added new Gadget Sort dimensions to the scores web page. We’ve additionally added a Gadget Sort filter to your evaluations so you possibly can simply see how your pill customers are score you, or what your customers on Chrome OS say of their evaluations.

Extra versatile date and interval alternatives

Lots of you’ve instructed us that you just need to entry extra granular information than our selectors allowed. So, we’ve damaged down your segmentation choices and made them simpler to make use of. Now you can independently choose the time interval you need to plot (from the final 28 days by way of to your app’s full lifetime), and the way you need your scores information to be aggregated (day by day, weekly, or each 28 days). This lets you entry extra granular information over longer intervals of time.

Select any time range and aggregation period independently 
to find the ratings data you want

Choose any time vary and aggregation interval independently
to search out the scores information you need

Obtain information simply

We’ve additionally enabled CSV downloads of your common information and score distributions. Mixed with the brand new information choice choices, you possibly can simply question and obtain far more of your information and carry out offline evaluation. For instance, you could possibly obtain your total historical past of day by day scores distributions and correlate it in a spreadsheet with customer support contacts.

Access and download all your data including ratings breakdowns 
directly from the overview page

Entry and obtain all of your information together with scores breakdowns
instantly from the overview web page

All of those adjustments are dwell in Play Console now. Go to Ratings analysis and Reviews to strive them out.*

Upcoming adjustments to scores in Google Play

Scores assist folks resolve which apps to obtain and they’re considered for that includes and placement on Play Retailer. However as a result of the app expertise can fluctuate relying on the person’s area and machine sort, combination scores don’t all the time inform the entire story. That’s why, beginning in November 2021, we’re going to vary the scores that particular person customers see based mostly on the place they’re registered, and later within the 12 months what machine they’re utilizing.

From November, which means that customers on telephones will see particular scores for the nation or area they’re based mostly in. So a person in Japan will see app scores generated from these submitted by different Japanese customers.

Early subsequent 12 months we’ll additional replace scores to replicate the machine sort customers are searching Play on, whether or not it’s: tablets and foldables, Chrome OS, Put on, or Auto. It will give customers a greater impression of the expertise that they’ll count on for the machine they’re utilizing. We suggest you check out your form-factor scores immediately – particularly for tablets the place development may be very sturdy – to see when you ought to put money into optimising your customers’ experiences.

We perceive that as a developer it would be best to be sure you perceive and get forward of any main shifts in your user-visible scores. So no less than 10 weeks earlier than any change in Play Retailer, we’ll routinely analyze the change your app can count on to see and attain out to any developer that may see a change of extra that 0.2 stars on any machine sort in a key market (one with >5% of your retailer itemizing guests). This provides you with time to plan if you wish to make key adjustments to your app.

These adjustments in Google Play will begin to roll out from November with nation or region-specific scores. Look out for messages about your scores in your Play Console Inbox in direction of the top of this 12 months, and don’t neglect which you could get forward by checking your scores by country and device-type immediately.

*Please word you want a Play Console account to entry these hyperlinks.

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