Cell Video Month-to-month #11: Play Retailer redesign & itemizing movies autoplaying

We’re again with one other Cell Video Month-to-month, the place we focus on the modifications and tendencies concerning video within the cellular app house. It may be information about ASO, UA or different methods video will be leveraged by builders and publishers

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Google Play Retailer Re-design – all screenshots and play retailer characteristic graphic are actually the identical top – August 21

One other change with this Play Retailer re-design is that screenshots on all Play Retailer listings are actually given the identical top.

Beforehand, completely different sizes of screenshots (or presence of a video and subsequently the Play Store feature graphic) would consequence screenshot galleries displayed with completely different heights relying on the apps.

Play Store Listing Screenshots 1Play Store Listing with Video 1

Screenshots and the characteristic graphic are actually displayed smaller than ever, making it essential to make use of massive copy. Even with the play retailer movies quickly autoplaying (see the final information), don’t neglect the characteristic graphic as we are able to nonetheless count on it to be displayed shortly (just like the poster frame on iOS).

Google Play Retailer Re-design – movies for steered app and adverts already taking part in in-app – August 21

Google has rolled out the re-design of the Play Store, aligning with Materials design language.

Some movies are already taking part in in-app are those for app featured (like Mario Kart under) or the Play Retailer adverts (under as nicely). However all movies will quickly be auto taking part in in-app (see the final information on this web page)!

New six-seconds bidding choice for Twitter video adverts – August 22

Attention-grabbing transfer on Twitter’s facet: they now give advertisers a brand new bid unit for Twitter video ads the place they’re solely charged when the adverts are considered for six seconds in any respect and with a 50% of the advert in view.

This bid unit is his bid is globally obtainable on Promoted Video, In-stream Video Sponsorships, and In-stream Video Adverts for property 15 seconds or much less in size. This comes at a time the place short-form creatives carry out higher on most platforms and may push extra advertisers to maintain that in thoughts.

Again-to-back Instagram Tales adverts – August 29

Fb goes to check exhibiting two Stories ads in a row (from completely different manufacturers) to customers, with the hope that it reduces the perceived advert load.

Play Retailer itemizing movies quickly autoplaying – August 29

Google up to date the promo video part of their advices on graphic assets, screenshots and video to announce that Google Play will quickly begin autoplaying retailer itemizing movies! Google mentions that that is taking place “starting September 2019”.

It has additionally notified builders within the developer console to take away adverts on their Play Store promo video: you don’t need to confuse customers with adverts in your itemizing.

promo video autoplay

That is enormous, because the person expertise for enjoying movies on the Play Retailer was beforehand actually unhealthy.

It additionally implies that it’s going to turn into essential to begin your movies very robust, identical to for iOS App Previews.

Play Retailer movies are actually going to be displayed pretty small since they’re autoplaying, so once more any copy or UI proven must be massive sufficient (zoom-ins are extremely really helpful).

Did we miss any massive information associated to cellular video for March? In that case, tell us within the feedback!

The Apptamin Team

Posts revealed by consultants from the Apptamin group on completely different matters, largely associated to cellular video.

The Apptamin Team

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