Whereas the USA Meals and Drug Administration authorized using at-home COVID-19 exams in December 2020, shopper adoption solely started to indicate a steep enhance final month. Sensor Tower Store Intelligence knowledge reveals that installs for the apps related to the 2 most generally accessible over-the-counter testing kits with cellular apps, BinaxNOW and Ellume, collectively surged 107 p.c month-over-month in July and 134 p.c thus far in August throughout U.S. app shops.
BinaxNOW and Ellume COVID Take a look at Apps Attain 770,000 Mixed Installs
Though residence testing kits for COVID-19 exist except for BinaxNOW and Ellume, different iterations require customers to ship samples to labs earlier than receiving outcomes. With BinaxNOW and Ellume, shoppers can test their outcomes utilizing the Navica and Ellume apps, respectively.
Navica’s installs exceeded Ellume’s till final month, when the latter noticed a pointy uptick in adoption. U.S. downloads of the Ellume app reached 59,000 in July, up 354 p.c from 13,000 in June, whereas Navica’s app grew 31 p.c to 55,000 from 42,000. Each apps have collectively hit roughly 770,000 installs since their launches.
Pixel by Labcorp is one other at-home check package that’s broadly accessible; nonetheless, the related Labcorp app is used to entry a wide range of lab outcomes so it was omitted from this evaluation.
Vaccine Verification Apps Surpass 1.5 Million Downloads in August
Adoption of vaccine verification apps has risen thus far in August, reflecting new necessities by numerous institutions and governments within the U.S. for shoppers to indicate proof of their vaccination standing. Installs of the highest eight verification apps within the U.S. for August have climbed to 1.6 million, up 79 p.c from roughly 867,000 in July.
The expansion of those apps has been pushed largely by NYC COVID Safe and NYS Excelsior Pass Wallet, possible as a consequence of newer insurance policies corresponding to New York City’s proof of vaccine requirement for indoor venues.
NYS Excelsior Move Pockets noticed probably the most installs in a single month, climbing 283 p.c M/M to 579,000 thus far in August, from 151,000 in July. This exceeded its earlier document month of Might 2021, when the app hit about 480,000 installs. NYC COVID Secure launched on the finish of July and has thus far accrued roughly 109,000 downloads. Immunization document app Docket has additionally skilled vital M/M progress, rising 182 p.c to 189,000 installs so far this month from 67,000 in July.
Though VeriFLY noticed a surge in adoption in July, climbing 22 p.c M/M, first-time installs for the app have declined thus far in August. This might level to a dip in air journey as a result of delta variant, as VeriFLY has a partnership with American Airways. Nevertheless, Clear, which additionally has a partnership with airways United and Delta, continued experiencing M/M progress, climbing 73 p.c in July and 15 p.c thus far in August. This can be as a result of app’s different use circumstances past air journey.
Cell Apps Grapple with COVID Complexities
As native governments and companies work out one of the best ways to stay open safely and shoppers seek for residence testing options, the cellular apps which have emerged to sort out these points have seen blended outcomes. Of the eight vaccine verification apps, solely Docket, Clear, and Healthy Together have majority optimistic evaluations on the U.S. App Retailer, whereas the opposite apps have been topic to a litany of person criticisms.
Customers have equally expressed their frustrations within the evaluations for the COVID residence testing apps, citing points corresponding to false positives and error messages and signaling that the person expertise nonetheless requires additional refinement. Nevertheless, with booster pictures on the horizon and continued social distancing measures indicating that the pandemic remains to be a gift concern in shoppers’ each day lives, builders will undoubtedly proceed to enhance and innovate on these apps.
Sensor Tower’s Retailer Intelligence platform is an Enterprise degree providing. Occupied with studying extra?